Description
Mixer was Microsoft’s video game streaming service. As creative lead for all of Mixer’s social channels, we developed strategy and original campaigns and assets from concept to execution, including art direction, copywriting, production (graphics, video editing, motion), and event promotion (E3, PAX). We also led a team of junior designers and copywriters.
Templated assets we created for supporting brand teams raised per-post engagement and viewership on Twitter 79% year over year. On Instagram, total engagement rose 64% year over year, and the account grew 121%.
Applying real-time insights to Mixer’s social acquisition strategy, we roughly tripled the audience year over year. Reactive videos on industry trends drove 13% more views and clicks year over year and lifted click-through rates among monthly active users 50%.
Mixer: Apex Legends
Mixer: Fortnite
Mixer: Sea of Thieves