Description
Working with Adobe Studios’ marketing team, with a focus on paid social, we concepted and produced campaigns and handled hands-on execution, including copywriting, video editing, and motion graphics.
On Facebook, viewers were more than 300% more likely than the benchmark to watch to the halfway point, and the conversion rate rose 38%. On Snapchat, cost per acquisition fell 20% and the video completion rate rose 22%.
We also managed several external agency partners, including strategists and video editors, to keep the brand consistent.
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